Advanced TEFL Lesson Plan: Marketing – Business English

It’s quite difficult sometimes to find material for you top-level students, don’t you find? Well, here’s an Advanced TEFL lesson plan to try and help you in that area. The theme is marketing and therefore the target language could be considered business English, but this lesson works just as well with anyone who has ever seen an advert or bought a product! 🙂

The student handout and the teacher instructions are based on THIS STUDENT BLOG HERE.
You will need this link so that you can read the article and have the vocabulary glossary to hand if you are not completely au fait with marketing terms.


Student handout

Advanced TEFL Lesson Plan: Effective Marketing – Business English


Teacher Instructions/answers

Advanced TEFL Lesson Plan: Marketing (Teacher Instructions/Answers)


Bren Brennan

About Bren Brennan

Bren initially trained here at SGI and then joined the staff in 2005. Since 2006, he has taught abroad in Budapest, Berlin and now at Mondragon University in Spain. He returns to teach at SGI London every summer and completed the SGI Trinity DipTESOL in 2011. He also regularly writes posts for students here.
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3 Responses to Advanced TEFL Lesson Plan: Marketing – Business English

  1. Pingback: Marketing for English: Essential Brand vocabulary - The English Blog | The English Blog

  2. Katia says:

    Although I found the lesson very interesting and it was what I was looking for, I couldn’t use it because I couldn’t find the video.

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